S1E7: Engaging Players and Audiences with Thematic Programming

Programming

Repertoire

S1E7: Engaging Players and Audiences with Thematic Programming

Benefits of thematic programming

Explore composers' responses to an idea in depth and breadth
Deepen players' and audiences' connection to the music
Focusses marketing efforts and capture new audiences
Opportunities for collaboration and cross-curricular links
Opportunities for creativity and non-musical elements in performance

How to create a themed program

Specific themes vs. Broad Themes
Example program & extra-musical elements
Make a huge list of related works then cull it down
Use techniques discussed in prior episodes to create shape of program

Download the full details of themed programs including program notes, list of works, photos and non-musical elements:

The Sound of Art
An Invitation to the Dance including Death by Tango (Soundcloud) by Edward Fairlie
Beyond the Stars

Action Steps

Pick a theme and find 5 pieces that fit the theme
Write down who is the target audience for this theme and 5 places you could advertise to this audience
Pick one image that could be the program cover

Share your action steps with us on Instagram!

Take a photo or screen shot, tag us @conductingartistry and use hashtag #conductingartistryinaction

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Episode

Programming

Repertoire